Condé Nast, home to some of the world’s most celebrated media brands, it is now venturing into the world of gaming with their first iOS game. The game is called Fashion Hazard and is aimed at a target audience of teen girls and young women.
Fashion Hazard is a unique twist on the endless runner genre, combining engaging role-play and storytelling. The game challenges players to go up against the clock and face new and established beauties to conquer the catwalks of the world’s fashion capitals: New York, London, Paris and Milan.
You start your modelling adventure as model Ellie Redburn, a Kansas-bred novice in the world of high fashion and at the bottom of Fashion Week’s totem pole. Ellie begins in New York City. Her goal: to make a runway round-trip before the clock runs out, without tripping, losing her balance or falling off the edge. Players must swipe, tilt and tap their down the catwalk. Ellie advances by earning achievements, dodging flying objects such as drinks and food, fending off photographers (almost like a mini game where you earn bonus points) or trading her bling for special powers from the boutique such as, speeding up your “heels” which will help to complete the level quickly but be careful not to go too quick.
The game itself is fun and you need to have a certain amount of patience to beat the score and achievements to progress. Each level will take you a few attempts and personally this is a good thing because for 69p you get hours of entertainment with a challenge. It’s perfect to pick up and play and to beat your previous score by time, collecting all the coins along the catwalk and by tapping the flash of the cameras as you pose for photos. It’s a fun game for the target audience.
Fashion Hazard features include:
• 3-D graphics and animation with simple tilt, acceleration, touch and swipe gesturing for anytime play.
• Ability to unlock up to six characters, playable in all four cities with signature story vignettes and sounds.
• Illustrations of model backstories as well as snippets that can be unlocked about their life, romantic struggles and professional intrigue.
• Special powers such as immortality, coin magnet and more.
• Compete & Share: Compete with other players using Game Center leaderboards and compare achievements. Players also have the option to share their success with family and friends on Facebook and Twitter.
• The Boutique: offers players the opportunity to purchase additional model packs, bling bundles to add more to their game bank and Fashion Hazard–themed digital goods, like wallpapers and ringtones.
• Sound track override: Players can use songs from their iTunes library as the catwalk’s background music.
Condé Nast and Frenzoo have teamed up to integrate crossover gameplay between Fashion Hazard and Frenzoo’s runaway hit, Style Me Girl, from the Me Girl series. Players of each game will be given challenges, or have to earn achievements, based on the other game’s structure. For example, Style Me Girl will invite players to dress their avatars for a Fashion Hazard runway show in New York City or a fashion week after party with a Fashion Hazard intern. In addition to earning Style Me Girl Achievements, Fashion Hazard players will have access to special Style Me Girl wallpapers. Additional support for the collaboration will include in and out of app promotional placements, social media and sweepstakes to launch later this month.