The sequel to Radical Entertainment’s best-selling open-world action game of 2009 is released worldwide today on April 24th 2012. The unsurpassed carnage of the original Prototype continues the experience of becoming the ultimate shape-shifting weapon. You are Sgt James Heller, husband to a deceased wife and child and a soldier left simply to die.
A special launch event in Covent Garden, which often plays host to family-friendly entertainment, revealed a darker side last night as audiences witnessed the world’s first ever over-18 live outdoor advertisement to celebrate the launch of new video game, Prototype 2.
The live ad – inspired by Prototype 2 – featured actors playing the parts of the game’s new protagonist Sgt. James Heller and his nemesis Alex Mercer, as well as Blackwatch military and the disease-ridden Infected. Action from the game, including a confrontation between Heller and Mercer, was considered unsuitable viewing for those below the age of 18 for fear of causing upset or distress.
A first of its kind, fans were also offered the opportunity to choose the finale to the ad through a voting mechanic that closed just hours before the action went live. The dramatic close saw Mercer triumph over Sgt. Heller in an intense showdown. Check it out below and tell us what you think?
Prototype 2 will be available for the Xbox 360 and PS3 on 24th April 2012, and for Windows PC on 24th July 2012.
Prototype 2 – Live Ad – Innovative Or Weird?,