Remember before Modern Warfare 3 and Battlefield 3 were released we saw those little spats between EA and Activision over who was the best, well they appear to have kissed and made up with EA now praising Call of Duty Elite.
EA boss John Riccitiello said earlier this month to investors when speaking about digital strategy going forward ”When we look at what we do and what our competitors do, there are a number of examples of [what] I would call the best work of our industry in terms of making this work.
“Frankly, I gave a compliment to one of our competitors,” ”It’s got a subscription on the back end of an FPS title. I think that’s a best-in-class performance.”
Not only that the publisher’s chief operating officer, Peter Moore, has now told Kotaku he thinks Activision’s done a great job with Call of Duty Elite.
“To Activision’s credit, what they did with Elite – certainly when you speak to retailers who were selling the cards, and you speak to gamers who think it’s a great deal – they’ve done a phenomenal job in marketing digital content going forward”
So with all this new found enthusiasm that EA have suddenly developed for Call of Duty Elite, I wonder we are going to see an enhanced Battlelog shortly which will be subscription based, along with DLC.
I fail to understand EA’s enthusiasm for Elite, as a consumer it is certainly not something that I think has been a success, given that it is not fully operational, although I am sure EA will be looking at it from a commercial perspective and Elite has undeniably made a bucket load of cash.
Given that Battlefield 3 now has over 11 million players, I cant imagine it would have any problems getting an audience for some sort of subscription based service, I just hope that we as an audience will get a decent service.